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Credits: Seosetups.com Google Analytics 4 is Getting a Conversion Migration Tool. This utility may be used to import Universal Analytics 3 objectives into GA4. Google is now offering a conversion transfer tool to help you migrate your current Universal Analytics objectives to Google Analytics 4. This may be found in the Conversions part of your GA4 settings page, under the Setup Assistant tab. This is how it works. The goals migration tool allows you to rapidly reproduce qualifying objectives from your Universal Analytics property as conversion events in your Google Analytics 4 property using the goals migration tool. I haven't seen it yet, but I anticipate seeing the import tool shortly. On Twitter, Charles Farina shared screenshots of how it works: How Does the Google Analytics 4 Tool Work? The goals migration tool accomplishes the following in your associated Google Analytics 4 property for each qualified Universal Analytics goal you select: Creates a new rule for the Create eve